Specialties
This section is all about answering the question: “What does Woody Goulart specialize in doing for others?” Here you will also find clarity about the professional disciplines within which Woody Goulart works today:
Products and Services
Here are the marketing communication products and services that Woody Goulart has experience providing:
- blogging for business
- brochures
- PowerPoint presentations
- public speeches, talking points, scripts
- complete, cutting-edge websites
- digital online strategies/tactics for business/government
- advertising campaigns (online and traditional media channels)
- short digital video presentations
- Photoshop editing/production
- strategies/tactics for dealing with disapproving audiences
- teaching/mentoring writers for business and government
- coaching executives for public appearances/speeches/testimony
Known For:
♦ Editorial leadership of print and electronic content for use in educational, promotional, legislative, and other audiences
♦ Extensive editorial experience in the production of magazines, web content, promotional materials, and event-related publications
♦ Internal/External communications in corporate, government, nonprofits
♦ Strategic communications, speechwriting for CEO and Senior Executives
Professional, expert-level technical skills in:
- advanced text writing
- graphic design
- audio and video Web production using Adobe Creative Suite for Mac
- 35mm digital photography
- Flash video and iMovie HD
- employee intranets (Microsoft SharePoint, Web 2.0 employee collaboration suites)
- blogging software (Apple, Google, Microsoft, WordPress, others)
- wiki software (Confluence, ExpressionEngine, Mediawiki, others)
- content management systems (Expression Engine, Joomla, WordPress, others), social media software (Facebook, Flickr, StumbleUpon, Tumblr, Twitter, Xing, YouTube, others), online forum software (ExpressionEngine, phpBB, others)
- manual coding to optimize RSS, CSS, HTML5, XML, PHP and MySQL databases
Professional Disciplines
Let’s start by looking at Marketing Communications.
Q: What is Marketing Communications?
A: Promoting or selling products, services, credibility, image, reputation, ideas and concepts, or desired behaviors to key audiences using tailored strategies and tactics. Marketing communications sometimes is called “marcom” because a shorter name is often a better way to go.
Here are some other important names with which you should become familiar:
Plain Language is today’s most simple and clear United States English language that you can choose to use when you want to be persuasive in convincing your target audience. The United States has a 2010 federal law that requires agencies of the government to train federal employees to use plain language. Even if you work outside of the federal government, you need to know how to use plain language in your professional communications.
Public Relations is the professional field of creating and managing the image and reputation of a person, group, company, or organization.
Social Marketing (also sometimes called Cause Marketing) is the use of marketing and persuasion methods in an attempt to change beliefs and behaviors of people associated with a social good. The efforts to prevent young people from starting to smoke cigarettes is one of the best known examples of social marketing. Do not confuse Social Marketing with Social Media.
Social Media is the term that applies to today’s interactive online media where people choose to share information about themselves and their opinions with other people.
Social Media Marketing is the use of Social Media for purposes of promoting, selling, or marketing a person, concept, group, company, organization, and so on. Keep in mind that Social Media Marketing is not necessarily Social Marketing.
