A Request for Your Subconscious Mind

Whenever we hear the name Edison we are reminded of light. The man was an American inventor and entrepreneur whose name was Thomas Edison. He let nothing stand in his way of achieving what his mind came up with.

His surname rightfully stands today as a brand for innovation.

Edison certainly is remembered for making many improvements upon other men’s inventions, notably the light bulb and telegraph technology. However, I think of Edison for something less well-known: He was quoted as urging people to make requests of their subconscious minds before they went to sleep at night.

If someone were to listen to that advice from Edison, they would have to accept that there is genuine and true connection between what we think about in our minds and how happy and successful our lives turn out to be. This kind of perspective on the built-in power of one’s mind as the root of our happiness is not commonly accepted, of course. That would be too sensible.

light bulb stylized

As for me, yes I am happy to quote Edison whenever I mentor and coach people. I am happy as well to share the name of my website, happier life (dot) coach.

I know what happiness is. I am an advocate of the belief that happiness originates within each of us. I teach people how to tune into their own mind and take certain steps each day to achieve and maintain happiness. Doing that makes me feel very good.

That focus on the space between our ears turns out to be far more important to our happiness in this life than how expensive our clothing is or whether our feet look attractive in designer boots. I’m someone who finds happiness wearing distressed blue jeans and walking around barefoot.

I hope you will think of Edison for at least a few days after reading this. I further hope that you will tune into your the power you’ve already got in there in your mind to start creating a happier life for yourself–personally and in your career. Do you see the light bulb going on yet?

Is AARP a Scam?

I was employed at the national headquarters of AARP in Washington, DC from 1995 through 2006 in their communications and outreach operations. These views and opinions that I express here are mine alone and do not necessarily align with the views and opinions of AARP.

The very short history of how AARP got started is this:

In Los Angeles during the 1950s, the first female high school principal (Ethel Percy Andrus) during her retirement formed an organization (the National Retired Teachers Association) to help make it possible for teachers to buy life insurance by spreading the risk of insurance payouts to a large pool of people.

That risk pool approach generated a lot of revenue from the sales of life insurance to teachers. An affiliated organization known as the American Association of Retired Persons was formed to make possible the sales of life insurance beyond teachers. That is how the abbreviation AARP came to be.

What is AARP today?

Over the decades, AARP became much more than an organization to make possible life insurance sales. Andrus became known as an elder rights activist. She ultimately established AARP in the District of Columbia half-way between the White House and Congress to focus upon lobbying of the executive and legislative branches in elder rights issues. What had once been an insurance sales operation morphed into national advocacy on behalf of the quality of life for elder citizens.

The primary reason why some consider AARP lacks credibility and is therefore deemed to be a “scam” is the simple adherence to partisan politics. While AARP members (people over 50) are said to split more or less equally into three groups—independents, Democrats, and Republicans, the people who manage and work at AARP tend to support federal approaches for elder citizens that typically have been favored and supported by the Democratic Party.

It was Democrat Franklin Roosevelt, the 32nd US president, who signed the federal Social Security program into law back in 1935. From the days of FDR to today, Republicans consistently have opposed Social Security in particular and any federal government support for caring for elder citizens. Republican George W. Bush, the 43rd US president, in 2003 signed into law changes in the federal Medicare program to pay for prescription drugs for elder citizens, which AARP supported. That challenged one traditional partisan political view that only the Democratic Party cares about elder citizens.

If you can free your mind from partisan political filters you will be able to evaluate AARP clearly and accurately.

White Hair Looks Cool

I worked for just over a decade in Washington, DC at the national headquarters of AARP where I developed an awareness about employment challenges for older workers (people age 40 and beyond) that I share here today with you. AARP switched their marketing focus to appeal to people born from 1946 through 1964, which was a departure from the initial AARP target audience of people born during or before the Second World War. This marketing change was so AARP could remain relevant at least from 2011 through 2029, the span of years that the baby boom generation hits age 65.

Whether AARP is the best organization to benefit you as an older worker (versus a retired person) is not the focus of my commentary here today. But, it is true that AARP consistently has tried to socialize how people today can try to cope with workplace age discrimination.

The marketing phrase that stands out for me is this one: “Age is just a number and life is what you make it.” Various versions of that sentiment found their way into AARP marketing over many years since the mid-1990s. There is some logical truth in that phrase, of course. However, in the real world, how many birthdays you’ve reached has much more significance than being “just a number” for you.

Experiencing age discrimination in the workplace (either while attempting to get hired, or, on the job, itself) in the United States happens to be what’s “normal” for most people. Some career paths, of course, are exceptions to this cultural norm. But, most of us have already learned painful lessons from our experiences with workplace age discrimination.

I work as a professional life coach and business improvement coach. On the personal coaching side, I mentor people who are older workers to reinvent and restart as the preferred way to fight back against workplace age discrimination. The methods I use are proprietary, but I can describe here how this works.

white hair looks cool

Very few people are born with a built-in skill to use their mind always for their own good and prosperity. So, I teach people that skill to augment what’s already in their set of skills. What happens after my coaching, consulting and mentoring is a person becomes confidently skilled at using their mind in proven ways that lead to their own good and prosperity. There is no magic or medications and nothing to take. Anyone with a mind that works can attain this newly-acquired skill.

Older workers know that age discrimination is reality. No marketing campaigns from any organization can diminish this. Age discrimination will not go away for you in the workplace if you attempt to “appear younger” by coloring your hair. White hair looks cool. I am a man who knows a few things about hair.

You can fight back against such workplace discrimination by learning how you can use your mind to succeed personally and professionally and leave your competitors behind.

Reinventing and restarting yourself at any age is neither simple nor painless. But, not reinventing or restarting yourself may lead to you remaining stuck in life. Don’t let that happen.

Your Career Choice Can Ruin You Financially

Mama’s don’t let your babies grow up to be DJs or journalism majors. Your kids will soon after choosing to be in radio or television or journalism become dead broke and they will come begging for you as parents to let them move back in with you. Stop them before they make a terrible career mistake!

You probably have at least heard of Kiplinger, a publisher located in Washington, DC that provides business forecasts and personal finance advice. Perhaps you’ve read their content online. It is worth noting that this company has survived since 1920. I think Kiplinger deserves your trust and confidence when it comes to forecasting financial issues for you, personally, and for business entities in general.

I just read a 2017 Kiplinger analysis entitled “10 Worst Jobs for the Future.”

Kiplinger is warning young people at the start of their career to steer clear of the radio and television industries. This comes as number 5 of 12 such warnings worth knowing about.

A projected decline of 10% (ten percent) in available jobs up through the year 2026 is forecast. The median annual salary of $32,283 is cited for radio and television announcers in the Kiplinger analysis.

A far worse fate than suffering through the indignities of that very low salary level you can expect is this Kiplinger explanation as to why you should steer clear of such careers in the first place:

“More radio disc jockeys, talk show hosts and podcasters are under threat of being silenced. Consolidation of radio and television stations, as well as the increased use of syndicated programming, limit the need for these kinds of workers. Plus, streaming music services offer fierce competition to radio stations and their workers. On the upside, online radio stations may provide new opportunities for announcers. If you’re committed to this career track, consider addressing even smaller audiences and becoming a party DJ or emcee. These other types of announcers make up a small field of just 17,326 workers currently, but are expected to grow their ranks 6.0% by 2026. They typically earn slightly less with a median $32,177 a year, but only require a high school diploma to get started.”

Why I’m writing this commentary needs to be explained clearly to you right now: I chose to seek a career on the air in radio back in the year 1970 when I was not yet old enough legally to buy alcohol. More of less four years later I was let go from that amazingly thrilling gig in the Los Angeles radio market, which the second-largest in the United States. I just was not sufficiently talented for an on-air career in the radio industry in Los Angeles. That stunning E-Ticket ride in Hollywood on Sunset Boulevard was fast, unpredictable, and, entirely too short.

After I was not talented enough to keep a radio job in the Los Angeles market, I tried to work (part time) in the dead-end markets in both Eureka, California and Bloomington, Indiana. Working in both of those markets proved to be exceedingly depressing compared to working in the Los Angeles market.

My dear friend Evan Haning wrote in 2011 for the Foreword to my book KHJ, Los Angeles: Boss Radio Forever that the profession has disappeared. That was 6 years ago.

Evan Haning always was a man ahead of his time. And, Evan Haning is the ONLY person I knew personally who made it on the air in radio over the long stretch. Compared to me only being on the air in Hollywood at some rock and roll station for a very short while, Evan Haning, who started on the air in the dreaded San Luis Obispo, California radio market, made it from a success in the Los Angeles radio to the crucial Washington, DC radio market and he did so within the cut-throat all-news radio business there. He is one of the few living radio heroes I have.

Pay careful attention to my commentary here: It makes sense for you NOT to go after a profession that is already gone from our culture. I urge you NOT to pursue a career in the radio or television industries. I believe what Kiplinger is saying. So, should you.

You may want to go get a bachelor’s degree like I did in Journalism from Cal Poly San Luis Obispo. But, do not for one minute believe that being on the air at KCPR radio at Cal Poly actually will prepare you to make a living in a career on the air elsewhere. Read about my own KCPR radio at Cal Poly experiences as a possible guide to what may happen to you if you go that route.

Remember that ANY bachelor’s degree anywhere will do the basic minimum—train you to learn how to use your mind effectively. Just do not expect a financial payback for all the dollars that you or your parents invest in your undergraduate education if you choose a major such as journalism that is declining in job prospects. You will need more than merely a bachelor’s degree. You will need a top-notch graduate degree or two from highly-reputable universities that are expensive and not at all easy to get into.

Ironically, now in the wake of President Donald Trump’s claims about so-called “fake news,” which is a false claim that does not stand up to the test of reason, skilled and talented journalists are needed perhaps more than ever before. But, the reality is this: Skills can be taught during an undergraduate or graduate degree program, yes. Getting a bachelor’s degree in journalism won’t give you talent that you don’t already have within you. And seeking a career on the air on radio or television may just ruin you financially even if you go the extra distance to get graduate degrees. You don’t want to beg mommy and daddy to let you move back in with them after you are 30. Mommy will do your laundry. Daddy will curse you under his breath while he gets loaded on adult beverages at the dinner table. And, while your rent will be free, you will end up not being able to look yourself in the mirror for the rest of your life.

These are my opinions. Your mileage may vary.

Boss Radio KHJ Books on Amazon

hollywoodbillboard1965

I’m pleased to announce that as of May 2017, Amazon.com is the exclusive place where you can find both the paperback book version and the Kindle eBook version of KHJ, Los Angeles: Boss Radio Forever. Visit Amazon.com.

Both these versions are identical (except for a few formatting differences.) If you prefer to hold a paperback book about KHJ and Boss Radio in your hands, you’re in luck. Or, if you’d rather have this same exact book on your Kindle, there’s good news for you as well.

Visit Amazon.com to learn more about these May 2017 publications of KHJ, Los Angeles: Boss Radio Forever.

Come to Las Vegas. Learn. Play. Network.

new_york_new_york_las_vegasAs President of the Las Vegas chapter of the International Association of Business Communicators (IABC) 2015 through 2016, I invite you to come to Las Vegas for an exciting special event entitled Intranets, Content, & Collaboration. This professional development conference (December 9 – 11, 2015) is for anyone who needs to learn the latest about success in employee communications using digital technology.

I am pleased to have been selected as a featured speaker. Here you will learn success stories in employee intranets so you, too, can engage your workforce to drive better business results.

Are you’re looking to transform your multi-generational culture with your employee intranet? Will new technologies and social media challenge your patience and perseverance?

If you want your employees to welcome your intranet into their daily work and actually use it, the path to success involves answering these crucial questions correctly for your organization:

  • How do you position new technologies in the workplace for every employee?
  • Who can help make or break your intranet?
  • What expectations should you embrace for using social business apps?
  • When do you want leaders to endorse and recommend usage of your intranet?
  • Where are the stress points, barriers to success, and roadblocks?
  • Why do you need to have an intranet at all?

In my session you will benefit directly from my unique perspectives, guidance, and lessons learned from my years of employee intranet and internal communications leadership experience within 3 very different organizations.

REGISTER HERE and enter “SPK1215” and my name “Woody Goulart” to get a special discount.

Getting Back to the Neon Fun Desert

As October 2013 came to an end, so did my Las Vegas life. Or so I thought. Now, as June 2015 comes to an end, I’m getting to go back to live in the neon fun desert.

This feels right. This feels like what is “supposed to happen.” So, I am going with it. I am leaving my home state of California to live and work in Las Vegas, Nevada.

Yes, the weather can be impossibly hot. Yes, there also are other factors about living in the Mojave Desert that are challenging. But, for me, returning to Las Vegas feels like a fulfillment of certain song lyrics: “get back to where you once belonged.

las_vegas_patch_of_blue_in_the_sky

I know now that one must look into the sometimes stormy skies to find a patch of blue. A proper mental attitude can carry you through. You just need to discover how to stay in control of your mind and not let others encroach upon you or your thoughts and beliefs.

My partner of 19 years, Sam Glass and I will once again be locals in Las Vegas.
We know what to expect because we lived there very recently and see what’s what.

I’m pleased to be continuing my digital marketing and advertising work of 2 years for an international company headquartered in New York City that understands how to encourage excellence through flexibility in employee work locations. This is not futuristic. This is reality right now.